Chief Marketer Staff

• Attendees Work Up a Sweat at PROMO Expo

  New to PROMO Expo this year are the “PROMO All-Stars,” a group of brand marketers and agency executives brave enough to go up against members of the U.S.

• CONAGRA PUTS TOONS ON PACKAGING

  Atlanta-based Cartoon Network is buddying up with ConAgra Foods, Omaha, NE, for two promotions. First up, characters from four different shows will be

• SERTA HELPS UNEMPLOYED SHEEP

  Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable

• AT&T GOES LOCAL

  AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves,

• FRANKEL NAMES THOMAS CEO

  Frankel, Chicago, last week promoted Dick Thomas to president-ceo of the $90 million agency. As exec vp, Thomas oversaw new-business development as well

• COLGATE BRIGHTENS SMILES WITH NYC MAKEOVER

  The Colgate-Palmolive Co., New York City, is sponsoring the Colgate Simply White Style Makeover Sweepstakes. Through Dec. 15, consumers can register at

• FTC SETTLES STUDENT DATA DISPUTE

  The Federal Trade Commission settled charges against two companies that sold high-school student data to marketers, even though the firms told consumers

• BREWERY CHAIN ROLLS DICE WITH OCTOBERFEST PROMO

  The Gordon Biersch Brewery Restaurant Group is gassing up Octoberfest celebrations by giving patrons a chance to win a Volkswagen Beetle. Through Nov.

• SCHWEPPES OFFERS TRIP TO SKI SLOPES

  Plano, TX-based Dr Pepper/Seven Up’s Schweppes Ginger Ale this holiday season partners with “Condé Nast Traveler” magazine for an on-pack sweeps awarding

• SONY PLAYSTATION GETS ITS GROOVE ON

  Sony PlayStation, Foster City, CA, and House of Blues have teamed up to create the Dual Play club tour, which features cutting-edge DJs. The tour broke