Chief Marketer Staff

• Upromise Announces New College Savings Plan

  Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

• ClientLogic Named as Manager of Spin and Vibe Lists

  ClientLogic Specialists Marketing Services has been named manager of the Spin and Vice magazine subscriber lists. The files were previously managed by

• DIRECT Hit

  If you are among the many people invited to a “broker breakfast” with Mo Moss on Tuesday, we urge you to skip it. It’s not that convicted felons have

• Toy maker targets both kids and parents with DM initiatives

  Figuring out how to best communicate with your audience is difficult

• Echo Awards

  It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she had emerged from personal bankruptcy protection. She

• InfoUSA to Acquire ClickAction for $4.1 Million

  InfoUSA will acquire ClickAction Inc., an -email marketing products and services provider for up to $4.1 million.

• Soenen Promoted at FTD

  Floral marketer FTD Inc. has named Michael J. Soenen as president and chief operating officer. Previously, Soenen had served as president and CEO of FTD.com,

• Amnistia Internacional Wins Diamond Echo

  Madrid-based CP Interactive

• Upromise Announces New College Savings Plan

  Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

• Wientzen Outlines DMA Strategy to Escape Economic Woes

  In a blunt and candid speech, DMA president and CEO Bob Wientzen laid out the industry