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Chief Marketer Staff

  • PIC to Replace VeriSign in Management of .org Domain

    VeriSign will no longer maintain and operate the .org top-level domain. The Internet Corporation for Assigned Names and Numbers (ICANN) board of directors

  • Quad/Graphics Builds $30 Million Printing Plant

    Quad/Graphics has begun construction on a new printing facility in Oklahoma City, OK at a cost estimated to be $30 million. The plant is expected to commence

  • Mail Stream: A Report on Incoming Direct Mail

    The Lark Letter for Women> A new promotion has been tracked from Phillips Publishing for The Lark Letter for Women (formerly The Lark Letter). The women’s

  • AccuData Creates List Management Division

    AccuData American has launched a list management division to oversee compiled files. The firm is currently managing five lists: Farm Market iD (2.4 million),

  • Publicis Groupe Integrates with Bcom3/New Executives

    Publicis Groupe has initiated the first steps in integrating with Bcom3 following the closing last month of the merger of the two advertising agencies. Publicis Groupe plans to integrated D’Arcy into Publicis USA, with some accounts and teams going to Saatchi & Saatchi, with client’s agreement.

  • Short Cut

    New York-based DoubleClick has hired two senior level executives. Eric Kirby has been chosen as vice president and general manager of the strategic services

  • Small Business Group Leads InfoUSA Revenue Growth

    InfoUSA’s Small Business Group saw its revenue jump from $25.9 million in third quarter 2001 to $37.2 million in third quarter 2002. Largely due to the

  • New Products & Services

    Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail

  • E-mail Churn Remains Steady at 30%

    E-mail churn has remained constant for the last two years despite an increase in the number of e-mail addresses. In 2002 the annual churn rate was 31%

  • Short Cut

    New York-based DoubleClick has hired two senior level executives. Eric Kirby has been chosen as vice president and general manager of the strategic services