Chief Marketer Staff

• Thomas Register Scores with E-Mail Program for Sales Reps

  The Thomas Register has turned to e-mail to help its independent sales reps. The industrial directory publisher introduced the program, which allows its

• NICK TRICK-OR-TREATS WITH HERSHEY’S

  New York City-based Nickelodeon this Halloween scares up its first promotion with Hershey Foods, Hershey, PA. Nick or Treat offers kids the chance to

• 1-800-Flowers.com Trims Net Loss

  Gift retailer 1-800-Flowers.com cut its first-quarter net loss to $7.3 million, down from $8.9 million a year ago. Its revenue jumped from $79.2 million

• DMI Centralizes List Management

  Direct Media Inc. is moving its California list management team to its Greenwich, CT headquarters as part of a reorganization of its business-to-business

• Online Ad Spending to Grow Next Year: Jupiter

  Online advertising spending will grow by 10% next year, according to Jupiter Research. Marketers will spend only $5.6 billion on online advertising this

• New Products and Services

  EFramework: A Web development platform that enables firms to create and manage Web-based product catalogs, market research surveys, and email marketing

• DIRECT Listline

  Executives in Privately and Publicly Owned Businesses This new list features 554,998 top and middle management executives. The file was compiled from

• Live from DMA: Japan Tops the List in DM Sales Outside the US

  Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found. Following Japan for the top five spots are Germany

• Experian Consolidates Divisions

  Experian, a credit bureau and information services firm, has formed Experian Consumer Direct. No layoffs will result from this consolidation, said Experian

• Live from DMA: Potter Talks up Direct Mail

  Postmaster General Jack Potter reaffirmed today that DMers would not see another rate increase until “well into” 2004.