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Chief Marketer Staff

  • Pennsylvania AG: Report Do-Not-Call Violations

    Pennsylvania Attorney General Mike Fisher urged state residents to report violations of its “Do Not Call” Law which will go into effect Fri. Nov. 1 for

  • SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST

    Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000

  • MCD TAPS P&G’S NAPIER

    McDonald’s Corp., Oak Brook, IL, last week named Procter & Gamble veteran Kay Napier senior vp-marketing. Napier had been vp of P&G’s North America Pharmaceuticals

  • Live from NEDMA: Consumer Activism Spurs Privacy Actions

    A “newly energized phase of consumer activism” is spurring the ongoing wave of privacy bills and concerns, according to David W. Bertoni, an attorney

  • FTC DO-NOT-CALL LIST EXPECTED SOON

    The Federal Trade Commission is expected to release its final rule on a national do-not-call list for telemarketing by December. FTC’s director of the

  • NEW YORK CITY NETS MICROSOFT BUTTERFLIES

    New York City’s transportation department last week clipped the wings on Microsoft’s new “It’s better with the butterfly” campaign, issuing a $50 summons

  • Shop at Home Shareholders OK Scripps Purchase

    Shareholders of Shop at Home Inc. have approved E.W. Scripps Co.’s offer to acquire 70% of the firm’s TV retailing network division for $49.5 million.

  • Short Cuts

    Direct Response Financial Services, Inc. has applied for a listing on the Frankfurt Stock Exchange in its “Freiverkehr” segment, the equivalent of the

  • Latin American Internet Registry Formed

    Latin America and the Caribbean counties have set up their own regional Internet registry, the Latin American and Caribbean Internet Protocol Address

  • Mail Stream: A Report on Incoming Direct Mail

    Humane Society of the United States In its latest prospecting piece, the Humane Society of the United States mailed a “Membership Kit,” a package typically