Chief Marketer Staff
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DIRECT Listline
Associations
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SPSS Net Income Falls in Quarter
SPSS Inc. reported net income of $3.2 million for the third quarter, down 9% from $3.6 million last year. The database marketing services company reported
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MCD TAPS P&G’S NAPIER
McDonald’s Corp., Oak Brook, IL, last week named Procter & Gamble veteran Kay Napier senior vp-marketing. Napier had been vp of P&G’s North America Pharmaceuticals
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Latin American Internet Registry Formed
Latin America and the Caribbean counties have set up their own regional Internet registry, the Latin American and Caribbean Internet Protocol Address
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SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST
Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000
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FTC DO-NOT-CALL LIST EXPECTED SOON
The Federal Trade Commission is expected to release its final rule on a national do-not-call list for telemarketing by December. FTC’s director of the
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Kevin Noonan Succeeds Isaacson as Head of AIM
Kevin Noonan is the new executive director of the Association for Interactive Marketing (AIM), the Direct Marketing Association will announce on Thursday.
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NEW YORK CITY NETS MICROSOFT BUTTERFLIES
New York City’s transportation department last week clipped the wings on Microsoft’s new “It’s better with the butterfly” campaign, issuing a $50 summons
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International Mailings to Rise: Deutsche Post
Direct marketers mailing internationally have raised mail volume this year and are planning for increases over the next two years, according to an informal
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Short Cuts
InfoUSA has appointed Dr. Vasant Ravel to its board of directors and will serve on the firm