Chief Marketer Staff
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Pennsylvania AG: Report Do-Not-Call Violations
Pennsylvania Attorney General Mike Fisher urged state residents to report violations of its “Do Not Call” Law which will go into effect Fri. Nov. 1 for
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SATURN, GATEWAY TOP ‘EXPERIENCE BRANDS’ LIST
Wunderman, New York City, last week unveiled the top “experience brands” based on consumers’ live interactions with brands. The agency surveyed 10,000
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MCD TAPS P&G’S NAPIER
McDonald’s Corp., Oak Brook, IL, last week named Procter & Gamble veteran Kay Napier senior vp-marketing. Napier had been vp of P&G’s North America Pharmaceuticals
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Live from NEDMA: Consumer Activism Spurs Privacy Actions
A “newly energized phase of consumer activism” is spurring the ongoing wave of privacy bills and concerns, according to David W. Bertoni, an attorney
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FTC DO-NOT-CALL LIST EXPECTED SOON
The Federal Trade Commission is expected to release its final rule on a national do-not-call list for telemarketing by December. FTC’s director of the
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NEW YORK CITY NETS MICROSOFT BUTTERFLIES
New York City’s transportation department last week clipped the wings on Microsoft’s new “It’s better with the butterfly” campaign, issuing a $50 summons
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Shop at Home Shareholders OK Scripps Purchase
Shareholders of Shop at Home Inc. have approved E.W. Scripps Co.’s offer to acquire 70% of the firm’s TV retailing network division for $49.5 million.
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Short Cuts
Direct Response Financial Services, Inc. has applied for a listing on the Frankfurt Stock Exchange in its “Freiverkehr” segment, the equivalent of the
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Latin American Internet Registry Formed
Latin America and the Caribbean counties have set up their own regional Internet registry, the Latin American and Caribbean Internet Protocol Address
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Mail Stream: A Report on Incoming Direct Mail
Humane Society of the United States In its latest prospecting piece, the Humane Society of the United States mailed a “Membership Kit,” a package typically