Chief Marketer Staff

• Digital

  Live From AdTech: The Bottom Line on SEM

  Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

• SAS Acquires Verbind

  SAS has acquired the technology offerings of Verbind Inc., Lexington, MA. The price of the transaction was not disclosed. The purchase includes Verbind’s

• Short Cuts

  August, Lang & Husak, Bethesda, MD, appointed Cynthia Epley as director of media, Joel Mooy as associate creative director, Ashley Clark as art director

• Advertisers Unlikely to Reach Same Person With Multi-Site Campaign

  A new study by the Atlas Institute found that online advertisers are unlikely to reach the same person with a campaign across multiple sites. For advertisers

• Online Searchers Expect Quick Results

  Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

• AOL Names Brown EVP of Interactive Marketing

  America Online, Inc has appointed Lisa Brown as executive vice president, interactive marketing. In this newly created position, Brown will work with

• Consumers Have Doubts About Insuring Direct

  Insurance agents can feel secure. A new survey about consumer attitudes towards insurance by Baltimore-based Vertis found that 61% of those surveyed would

• Letter to the Editor

  After I read your article, I recalled a recent mail piece I received

• Blue Stuff Agrees to $3 Million FTC Settlement

  Blue Stuff, Inc., McClung Advertising, Inc. and their president, Jack McClung have agreed to pay $3 million to settle Federal Trade Commission charges regarding unsubstantiated claims about products sold via infomercials and online.

• Digital

  Online Searchers Expect Quick Results

  Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon