Chief Marketer Staff

• Short Cuts

  August, Lang & Husak, Bethesda, MD, appointed Cynthia Epley as director of media, Joel Mooy as associate creative director, Ashley Clark as art director

• Fake Headline

  This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is

• Letter to the Editor

  After I read your article, I recalled a recent mail piece I received

• Digital

  Live From Adtech: FindWhat Names Ballister VP of Sales

  Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

• DIRECT Listline

  PhotoWorks Mal Dunn Associates has been chosen to manage the PhotoWorks package insert program. Every year, 297,000 customers purchase a variety of photo-related

• Advertisers Unlikely to Reach Same Person With Multi-Site Campaign

  A new study by the Atlas Institute found that online advertisers are unlikely to reach the same person with a campaign across multiple sites. For advertisers

• Live From Adtech: Marketers Say Quality of Search Traffic Most Important

  The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The

• Digital

  Online Searchers Expect Quick Results

  Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

• Consumers Have Doubts About Insuring Direct

  Insurance agents can feel secure. A new survey about consumer attitudes towards insurance by Baltimore-based Vertis found that 61% of those surveyed would

• Blue Stuff Agrees to $3 Million FTC Settlement

  Blue Stuff, Inc., McClung Advertising, Inc. and their president, Jack McClung have agreed to pay $3 million to settle Federal Trade Commission charges regarding unsubstantiated claims about products sold via infomercials and online.