Chief Marketer Staff

• Short Cuts

  Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

• Microsoft Spends $5 million to Sell Internet TV Service

  MSN TV service from Microsoft Corp. has launched a $5 million holiday advertising campaign using direct mail, DRTV, print and radio. The national consumer

• Overture Signs With Yahoo Japan

  Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

• AOL Interactive Cuts 90 Jobs

  America Online

• Brookstone Direct Sales Fall After Decrease in Circ

  After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.

• Victoria Secret’s Fashion Show Booed by Critics

  Victoria’s Secret was under fire this week from several groups upset by the sexy lingerie marketer’s fashion show, which aired last night on CBS. The Parents Television Council released a letter Tuesday to CBS asking the network to reconsider its decision to broadcast the show.

• Essence Liquidates Catalog

  (Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best

• NICK GETS WILD OVER ‘THORNBERRY’S’ PARTNERS

  Nickelodeon, New York City, has roped in $25 million in promotional support for “The Wild Thornberry’s Movie.” The Paramount Pictures-distributed, animated

• Digital

  Good Web Site Writing Drives SEM Results

  Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

• Digital

  Overture Signs With Yahoo Japan

  Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture