Chief Marketer Staff

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• Microsoft Spends $5 million to Sell Internet TV Service

  MSN TV service from Microsoft Corp. has launched a $5 million holiday advertising campaign using direct mail, DRTV, print and radio. The national consumer

• New Lists

  Chadwick’s-Real Comfort The Chadwick’s-Real Comfort catalog offers quality and style through its variety of casual wear for the value-conscious woman.

• Trans Cosmos to Buy Stake in DoubleClick Japan

  Trans Cosmos Inc., a IT service provider in Japan, has made an offer to gain majority ownership in DoubleClick Japan, or 62% of the voting shares. The

• Short Cuts

  Smith & Hawken is opening a 3,500 square-foot store in Marlton, N.J. on Nov. 29. The store is the company’s 49th retail location and the fourth Smith

• Microsoft Spends $5 Million to Sell Internet TV Service

  MSN TV service from Microsoft Corp. has launched a $5 million holiday advertising campaign using direct mail, DRTV, print and radio. The national consumer

• West Coast Dock Workers, Shippers Reach Tentative Agreement

  (Catalog Age)–Good news for marketers: The West Coast dock workers and The Pacific Maritime Association (PMA) reached a tentative six-year contract agreement

• Brookstone Direct Sales Fall After Decrease in Circ

  After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.

• DIRECT Listline

  PhoneHog.com Automotive Enthusiasts Available on this new list are 43,066 2001-2002 consumer shoppers who have specified automobiles as a major lifestyle

• Consumers Expect Pleasant Call Center Reps: Survey

  Consumers form their image of a company based on how they are treated by call center reps, and if they don’t like the service, they won’t be back. Some