Chief Marketer Staff

• Short Cuts

  Smith & Hawken is opening a 3,500 square-foot store in Marlton, N.J. on Nov. 29. The store is the company’s 49th retail location and the fourth Smith

• Charles Morgan to Open Nasdaq Market

  Charles Morgan, the company leader of Acxiom Corp. and former chair of the Direct Marketing Association, is expected to join Rick Ketchum, president and

• Viper Buys Interest in PC Mailbox

  Viper Networks Inc. has acquired a 49% interest in PC Mailbox Inc. in an all stock transaction. PC Mailbox is an Internet advertising company that uses

• Clarification

  Re: MKTG Services Reports Profitable First Quarter, DIRECT Newsline Nov. 14, 2002. MKTG Services Inc. reported net income of $157,706 for the first quarter,

• Brookstone Direct Sales Fall After Decrease in Circ

  After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.

• West Coast Dock Workers, Shippers Reach Tentative Agreement

  (Catalog Age)–Good news for marketers: The West Coast dock workers and The Pacific Maritime Association (PMA) reached a tentative six-year contract agreement

• Consumers Expect Pleasant Call Center Reps: Survey

  Consumers form their image of a company based on how they are treated by call center reps, and if they don’t like the service, they won’t be back. Some

• Mail Stream: A Report on Incoming Direct Mail

  Mount Horeb Mustard Museum The latest catalog from the Mount Horeb Mustard Museum has been mailed just in time for the holiday season and will surely

• Mail Order Complaints Down, Big-Ticket Scams Target Consumer: Survey

  Mail order complaints ranked 15th last year among consumer complaints recorded by numerous consumer protection agencies, an improvement from its No. 6

• Talbots 3Q Catalog Sales Drop 9%

  Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in