Chief Marketer Staff

• Agencies

  Mrs. Beasley’s Goes Corporate

  Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

• Agencies

  Post-Election Blahs

  Last month’s election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

• products

  Instant Gratification Sometimes smaller is better. Canon Special Markets, Lake Success, NY, this fall unveiled the PowerShot S230 Digital ELPH, a digital

• Agencies

  December 1, 2002

   

• Wisconsin Residents Sign Up for Do-Not-Call List

  Wisconsin consumers, faced with a Dec. 1 deadline, rushed to sign up for the state’s new do-not-call list during Thanksgiving week. More than 20,000 people

• Loose Cannon: The DOD’s Database–Big Brother or Boondoggle?

  Having written about databases for the past six years, I

• FAO Lowers Revenue and Earnings Guidance

  FAO Inc., parent company of The Right Start Inc., FAO Schwarz and Zany Brainy, has lowered its revenue and earnings expectations. The King of Prussia,

• DIRECT Listline

  Delias

• Correction

  An article about Paychex Inc. misstated the terms of an acquisition. (NEBS to Acquire Paychex for More Than $47 Million, DIRECT Newsline, Sept. 19). Paychex

• J. Crew Losses Widen in Quarter

  J. Crew Group Inc. reported a net loss of $655,000 for its third quarter, compared to net income of $256,000 last year. The cataloger and retailer posted