Chief Marketer Staff

• TransUnion Acquires TrueLink

  Trans Union will announce today that it has acquired a controlling interest in TrueLink Inc., an online provider of credit information to consumers, sources

• MemberWorks to Market Victoria’s Secret Loyalty Program

  MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria

• Harbour Group Buys Classic Chevy

  Harbour Group has acquired Classic Chevy International Inc., which sells Chevrolet and Camaro restoration parts through its specialty catalogs. Terms

• New Products and Services

  Atlas GRP and Reach Forecaster 3.0: This product for media buyers is a stand-alone, desktop application that provides industry-standard offline advertising

• Agencies

  Live from NCDM: The Case for Consumer-Centricism

  What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

• Mail Stream: A Report on Incoming Direct Mail

  Smith+Noble The latest mailing from window decor and accessories cataloger Smith+Noble is the first to promote a unique non-profit organization that provides

• Watchdog Group Wants Anthrax Investigation

  Judicial Watch, a conservative government watchdog group, has requested a criminal investigation into the U.S. Postal Service

• DIRECT Listline

  Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes

• Agencies

  Live from NCDM: Winners and Losers in the Loyalty Game

  Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would “drive

• Experian Adds Custom Capabilities to Prime Performance Modeling Suite

  Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance