Chief Marketer Staff

• PEPSI GEARS UP FOR ON-PACK SUPER BOWL PROMO

  With the approach of the Super Bowl-the second largest “food holiday” of the year-Purchase, NY-based Pepsi-Cola is planning a Super Bowl XXXVII blowout

• Agencies

  USPS Cuts Losses in Half, Volume Declines in 2002

  The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost

• Agencies

  Live From NCDM: Lifetime Builds Loyalty With Newsletters

  Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

• Live From NCDM: Building the Microsoft Warehouse

  Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

• Live From NCDM: Graham, Wheaton Debut Data University

  Jim Wheaton and Mark T. Graham have launched Data University, a data-use training and consulting organization. Data University offers both on-site and

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• MemberWorks to Market Victoria’s Secret Loyalty Program

  MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria

• Agencies

  Live from NCDM: The Case for Consumer-Centricism

  What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

• DIRECT Listline

  Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes

• Harbour Group Buys Classic Chevy

  Harbour Group has acquired Classic Chevy International Inc., which sells Chevrolet and Camaro restoration parts through its specialty catalogs. Terms