Chief Marketer Staff

• Letters to the Editor

  In the Dec. 12 edition of DIRECT Newsline, a headline says “Study Shows Boom in Online Ad Spending.” The story talks about percentages of expenditures,

• Short Cuts

  PrivacyGuard has launched a redesigned Web site at www.privacyguard.com. that lets members and nonmembers go online and monitor their credit. They can

• Agencies

  Bush Creates Postal Commission

  President Bush has created a commission to explore the U.S. Postal Service

• DIRECT Listline

  National Credit Council Impulse Media, a division of RMI Direct Marketing Inc. is offering the National Credit Council list. Included are the names of

• Agencies

  Mailer Groups Laud Presidential Commission on USPS

  Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.

• Live from NCDM: Economist Calls on Firms to Invest

  There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

• Agencies

  Triad Executive Settles FTC Charges

  The final defendant in the multiple lawsuits against Triad Discount Buying Services Inc. has agreed to settle FTC charges.

• Study Shows Boom in Online Ad Spending

  Employment advertisers spent over 41% of their first-quarter advertising expenditures online, badly hurting local newspapers, according to DoubleClick

• Live from NCDM: AARP Targets Hispanic Seniors

  The AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP

• Short Cuts

  Philips Electronics will conduct a direct mail campaign this month, warning companies not to use unlicensed CDs and DVDs. The electronics manufacturer