Chief Marketer Staff

• HERSHEY CMO RESIGNS; BUY BACK PLAN INITIATED

  After a two-year stint, Hershey Foods Senior VP and Chief Marketing Officer Wynn Willard announced he will leave the company effective Dec. 31. Prior

• Marketers to Increase Budgets in 2003: Survey

  More than half of all online and offline marketers anticipate marketing budget increases during 2003, while only 6% say their budgets will shrink, according

• DIRECT Listline

  Macintosh Masterfile Worldata is the new manager of the Macintosh Masterfile from Ziff Davis Media. These 240,116 professionals are users of products

• Agencies

  FTC Unveils Do-Not-Call Plan and Tough New Telephone Rules

  A telemarketer

• SPAM, SPAM, SPAM AND SPAM

  Get ready for a steady diet of spam. Unwanted e-mail will exceed legitimate e-mail by July 2003, reports message-filtering service MessageLabs, Minneapolis.

• Pitney Bowes Now Sole Owner of MailCode

  Roughly two years after obtaining a 57% interest, Pitney Bowes Inc. has acquired the remaining 43% ownership interest in MailCode Inc. MailCode founder

• ANHEUSER-BUSCH, NBA ENHANCE PARTNERSHIP

  Anheuser-Busch, St. Louis, last week announced a multi-year extension of its marketing partnership with the National Basketball League. The Bud Light

• Coldwater Creek Reports Strong Fall Season

  Coldwater Creek Inc. reported large third-quarter increases in net sales and income, with sizable boosts coming from the retail and Internet segments.

• Marketing-247 and Indexonly Technologies Further Merger Plans

  Marketing-247, Inc. and Indexonly Technologies Inc. have signed a letter of intent agreeing to start a due-diligence process. If the review is completed

• BURGER KING DROPS PRICE BUT COMPLETES SALE

  Burger King may not have it its way, but the QSR finally has new owners. More than two years after London-based Diageo first put the fast food chain on