Chief Marketer Staff

• DIRECT Listline

  Aptimus Web-Generated Postal Database Mal Dunn Associates has been named manager of the Aptimus Web-Generated Postal Database. This file of 22 million

• Digital

  The Invisible Edge

  Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from

• Concepts Direct CEO Wants to Buy Company

  Phillip A. Wiland, chairman and CEO of relationship marketing company Concepts Direct, has made an offer to buy the company for $2.1 million. In a letter

• DataMirror to Buy SmartSales Assets

  DataMirror Corp., plans to acquire certain assets of SmartSales Inc., a bankrupt customer relationship management company. It will be a cash transaction,

• DIRECT Listline

  Thomson RIA Tax Planning & Research There are 19,311 subscribers and book buyers on the RIA Tax Planning & Research file. These new counts were tallied

• Short Cuts

  Office Depot Inc., has launched new Web sites in Ireland and France. Other international Web sites operated by the Delray Beach, FL-based company are

• Loose Cannon: How I Learned to Stop Worrying and Love CRM

  Fans of the 1964 movie “Dr. Strangelove” all have their favorite quotes. These days, I

• Digital

  Real Media Germany to Focus on Search Engine Business

  Real Media Germany, a subsidiary of 24/7 Real Media, has refocused its activities on Website Results, its keyword-targeted search engine traffic-delivery

• USA Interactive Buys uDate.com in Stock Deal

  USA Interactive entered into an agreement to acquire uDate.com Inc., a global online personals group, for $150 million in common stock. Based in Derby,

• Frederick’s of Hollywood to Emerge From Ch. 11

  (Catalog Age) The U.S. Bankruptcy Court approved Frederick