Chief Marketer Staff
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Correction
A story in Monday’s Newsline incorrectly stated that there is a new manager of the Eddie Bauer catalog files. ALC was named exclusive broker for Eddie
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Digital
The Invisible Edge
Ask your e-commerce manager how your search engine optimization program is going, and he may be able to tell you that, say, 5% of your visitors came from
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Digital
Meta Keyword Tags: Fun With Fossils
The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags
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DIRECT Listline
Aptimus Web-Generated Postal Database Mal Dunn Associates has been named manager of the Aptimus Web-Generated Postal Database. This file of 22 million
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Kmart Slashed Direct, Online Advertising in Third Quarter
Kmart Corp. reported a third quarter net loss of $383 million, an increase from the $249 million loss it took in third quarter 2001. The company
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Happy Holidays
The staff of DIRECT Newsline wishes its readers a safe, happy and healthy holiday. DIRECT Newsline will not publish on Wednesday, Dec. 25.
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Meta Keyword Tags: Fun With Fossils
The meta keyword tags may be the dinosaur of search engine optimization but it is still important when optimizing for MSN search. The meta keywords tags
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Pepsi Names Spike DDB Multicultural Agency
Pepsi-Cola North America has tapped Spike DDB its multicultural advertising agency of record. The budget was not disclosed. The agency’s first project
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Deadline to Adopt EU Copyright Law Missed
A deadline for adopting a new European Union law on copyright protection has passed with only Greece and Denmark signing up, according to wire service