Chief Marketer Staff, Author at Chief Marketer

Sign of the Times

OF COURSE, not all family advertising is warm and fuzzy. When a parent sued the Canadian Hockey Association because his son didn’t win the Most Valuable

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letters to the editor

DMA RESPONDS I would like to clear up the misconception Mr. Rich Card creates in his recent letter to the editor (Going Nowhere?, DIRECT, December 2002)

Print Job

Specialty printing, especially for sweepstakes and games, is rebounding after a slump triggered by lawsuits between McDonald’s Corp. and Simon Marketing

Rally Round the Family

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

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NO LAUGHING MATTER

Did you hear the one about the copywriter who created hilarious direct mail packages? If you said no, don’t feel left out of the loop. Humor is one of

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News briefs from Directmag.com

Dec. 17, 2002 Alloy Inc., a youth-oriented clothing cataloger, acquired Old Glory Boutique Distributing Inc., a direct marketer of music-related apparel,

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Murder at the DMA

New York, Feb. 1 Moriarty Mailer, a leading direct mail executive responsible for list rental at a major merchandise house, was murdered today in the

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Mailer Groups Laud Bush Postal Commission

Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports

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I Guarantee That My Guarantee Is Guaranteed to Guarantee

Two annoyances this month. First: What’s wrong with this guarantee, lifted word for word from a Web site? Lose Up To 3-5 lbs a week GUARANTEED or your

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Creeping Angst

Anytime someone wished me Happy New Year during the festive season, I paraphrased a line from a Damon Runyon story: What’s happy about it? I don’t see