Chief Marketer Staff

• Napa Taps Grizzard for Dealer DM Program

  Napa Auto Parts has hired Grizzard Communications to design customized direct and database marketing programs for its dealers. Billings were not disclosed.

• Tiger Direct Asks for Millions in Pop-Up Suit

  Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark

• Napa Taps Grizzard For Dealer DM Program

  Napa Auto Parts has hired Grizzard Communications to design customized direct and database marketing programs for its dealers. Billings were not disclosed.

• Tiger Direct Asks for Millions in Pop-Up Suit

  Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark

• ALC Wins Wenner Media Sub Lists

  Wenner Media has named ALC Data Management as manager of its subscriber lists. The lists, which had been managed by MaxWorldwide, include those of Rolling

• Recruiters Predict a Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• Former H&R Block Employee Charged in Identity Theft Scheme

  The U.S. Postal Inspection Service has filed a complaint against a former H&R Block employee and three other people, alleging that they used personnel

• Software Firm Finds Small Is Better When It Comes to E-mail

  A small developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense

• Direct Listline

  Baltimore Jewish Times Active Subscribers Venture Direct Worldwide now manages this 10,600 subscriber file. Readers are affluent consumers with a strong

• Tiger Direct Asks for Millions in Pop-Up Suit

  Computer DMer/retailer Tiger Direct Inc. is seeking millions of dollars in damages from WhenU.com, a New York online advertising agency, for trademark