Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Gardener’s Supply Company The purveyor of tools and accessories for the garden and home, Gardener’s Supply Company, recently mailed the latest installment

• Bigfoot Interactive Names Della Penna as CMO

  Michael Della Penna has been promoted to chief marketing officer at e-mail company Bigfoot Interactive. Della Penna had been vice president of marketing.

• MeritDirect Named to Manage Business Week E-Mail Names

  MeritDirect has been named to manage the Business Week e-mail list of 521,060 addresses. The appointment takes effect immediately. The file includes the

• 1-800-FLOWERS Revenue up, but Lags Expectations

  1-800-FLOWERS expects to report second quarter revenue of $197 million–which included the holiday period

• Ask Jeeves Ceases Banners to Focus on Targeted Ads

  AskJeeves ceased selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus on its

• Letters to the Editor

  : Essentially I agree with you. When I started my first

• Experian Names Layden President of Newly Acquired NuEdge Unit

  Don Layden Jr. has been named president of Experian’s NuEdge Systems operation. Layden had been the company’s chief operating officer until early December.

• BOG Expected to Name Fineman as Chairman

  Mailing industry watchers expect the U.S. Postal Service Board of Governors to name current vice chairman David Fineman as its new chairman tomorrow.

• Likely House Panel Chairmen Seen as Mailer-Friendly

  The contest for chairmanship of the House Government Reform Committee, which oversees the U.S. Postal Service, is down to two candidates: Rep. Tom Davis

• DraftWorldwide Names New Management in Asia Pacific Region

  DraftWorldwide has restructured its management team in the Asia Pacific region. Catherine Gale has been promoted to the newly created position of managing director, Asia Pacific, from managing director, DraftWorldwide Southeast Asia. She has been with DraftWorldwide since last June overseeing network operations in the South Asia Pacific region. Prior to joining DraftWorldwide Gale worked at Saatchi & Saatchi London as integrated communications director.