Chief Marketer Staff
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USPS Reports $1 Billion Income in Quarter
The U.S. Postal Service reported net income of $1 billion for its first quarter, up from a net loss of $1.35 billion last year. Postal Service’s revenue
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New Products and Services
Email Update: a commission-based e-mail change of address service — TowerData, New York
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Short Cuts
Fastclick, an online advertising service company, has debuted Fastclick Direct. The new division will focus on e-marketing and customer loyalty programs.
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Brookstone Direct Sales Lead Revenue Gains
Brookstone, Inc. reported holiday direct to customer sales of $25.9 million, up 8.6% despite a planned reduction in circulation. Same-store retail sales
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Direct Listline
New World Health These 22,703 individuals have all purchased various vitamins and supplements, including Ginko Biloba and Athechel, during 2002. All orders
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Specialty Catalog’s Bock Joins Unger Software
Steven Bock, who was Specialty Catalog Corp.
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Novartis Plans TV Campaign for Eczema Treatment Product
Novartis Pharmaceutical Corp. has begun running a 60-second television spot for Elidel, an eczema treatment cream. The spot features a Web site and a
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DIRECT Listline
Easter Seals Select Donors by Interest This file has been updated to include 1 million last six-month donors and 2 million last 12-month donors. Since
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Ask Jeeves Ceases Banners to Focus on Targeted Ads
AskJeeves ceased selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus on its
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Ask Jeeves Ceases Banners to Focus on Targeted Ads
Ask Jeeves ceased selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus on its