Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Gardener’s Supply Company The purveyor of tools and accessories for the garden and home, Gardener’s Supply Company, recently mailed the latest installment

• Ask Jeeves Ceases Banners to Focus on Targeted Ads

  Ask Jeeves ceased selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus on its

• MeritDirect Named to Manage Business Week E-Mail Names

  MeritDirect has been named to manage the Business Week e-mail list of 521,060 addresses. The appointment takes effect immediately. The file includes the

• Bigfoot Interactive Names Della Penna as CMO

  Michael Della Penna has been promoted to chief marketing officer at e-mail company Bigfoot Interactive. Della Penna had been vice president of marketing.

• 1-800-FLOWERS Revenue up, but Lags Expectations

  1-800-FLOWERS expects to report second quarter revenue of $197 million–which included the holiday period

• Letters to the Editor

  : Essentially I agree with you. When I started my first

• Experian Names Layden President of Newly Acquired NuEdge Unit

  Don Layden Jr. has been named president of Experian’s NuEdge Systems operation. Layden had been the company’s chief operating officer until early December.

• DraftWorldwide Names New Management in Asia Pacific Region

  DraftWorldwide has restructured its management team in the Asia Pacific region. Catherine Gale has been promoted to the newly created position of managing director, Asia Pacific, from managing director, DraftWorldwide Southeast Asia. She has been with DraftWorldwide since last June overseeing network operations in the South Asia Pacific region. Prior to joining DraftWorldwide Gale worked at Saatchi & Saatchi London as integrated communications director.

• Loose Cannon: A DM Copywriter Walks Into A Bar…

  Get ready to laugh, America: According to a USA Today poll enough time has passed since 9/11 that advertising copywriters may step up their use of humor.

• DIRECT Listline

  Carleton Sheets Active Internet Users Mal Dunn Associates has debuted this file of 325,044 active Internet users from this real estate education program.