Chief Marketer Staff

• Letter to the Editor

  The only cowboys in this picture are

• Live from NRF: Marketers lack innovation

  (Catalog Age)

• Loose Cannon: Tauzin’s Flip-Flop Has DMers Asking “Who Was That Masked Man?”

  Less than a week after opposing funding for a federal do-not-call list, Rep. William J. “Billy” Tauzin (R-LA), chairman of the House Energy and Commerce

• J.C. Penney Cuts 2,000 Catalog Jobs in Restructuring Move

  J.C. Penney Co.

• Quebecor Expands Latin American Business

  Quebecor World has expanded its business in Latin America, signing a $40 million deal and making pacts with customers who are expanding into the region.

• AOL Appoints Brand Manager

  America Online named Leonard Short as vice president of brand marketing, against a backdrop of cost-cutting and restrucuring. Short will oversee domestic

• J.C. Penney Slashes 2,000 Jobs From Catalog Business

  J.C. Penney Co. Inc. will cut 2,000 jobs from its struggling catalog business in a move that is expected to save the company $30 million. The move, announced

• FTC Meets With ISPs and DMA on Spam

  The Federal Trade Commission took a tentative step toward resolving the spam issue last week by meeting with several Internet Service Providers and the

• ALC Wins Management of Troll Book Clubs List

  American List Council has been appointed list manager of Troll Book Clubs and Troll at Home. Troll is a children

• Short Cuts

  Steve Dawson, senior vice president of Creative Direct Response Inc., Crofton, MD, has been appointed to the Small Business Administration Regional Small