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Chief Marketer Staff

  • List & Database News

    SC Magazine International: Asia-Pacific Edition This is a new list of 10,649 qualified recipients of SC magazine

  • Letter to the Editor

    The only cowboys in this picture are

  • Fingerhut Mails Two New Catalogs

    Petters Group, which purchased the assets of Fingerhut Cos., dropped its second major catalog in the mail yesterday and has another planned to reach homes

  • Short Cut

    Alcott Routon, a Nashville-based direct marketing agency has named Jim Marouse Midwest director of business development. He will be responsible for developing

  • TV Guide Publishing Group Gets a New VP Consumer Marketing

    TV Guide International Inc. has named Chuck Cordray as its vice president of consumer marketing for the TV Guide Publishing Group, a newly created position.

  • Direct Team Welcomes A New Addition

    Beth Negus Viveiros, executive editor and columnist for Direct, took on a new role Saturday

  • Short Cuts

    Alcott Routon, a Nashville-based direct marketing agency has named Jim Marouse Midwest director of business development. He will be responsible for developing

  • Priceline.com Launches Major Ad Campaign

    Priceline.com Inc. has shifted its advertising with the launch of a multi-million dollar marketing campaign for its online hotel reservations business.

  • Deutsche Post to Acquire Italian Courier

    Deutsche Post will acquire Italian parcel service Casa di Spedizioni Ascoli S.p.A in an effort to expand southward, according to news reports. The Frankfurt

  • Short Cut

    Alcott Routon, a Nashville-based direct marketing agency has named Jim Marouse Midwest director of business development. He will be responsible for developing