Chief Marketer Staff
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Agencies
Consumers Like Loyalty Perks, But Marketers Unsure of Results: Study
Customers like the perks and rewards of loyalty schemes, but the programs aren’t necessarily meeting marketers’ business needs, according to a new study from the CMO Council.
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Aiming for Online ROI in a Down Economy
Marketing departments are under more pressure than ever to drive sales, lower costs and grow revenue. And—no surprise—the projects with a low cost, quick turn and high ROI are the ones likely to pass the budget approval litmus test.
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Soup-on-the-go Spreads Word of Restaurant Week
This week is Restaurant Week in New York City and each year a campaign goes forth to pique the interest of diners
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Chegg.com Pushes Text Rentals with Tickets, Twitter
Online textbook rental service Chegg.com is diving back into the college semester after the winter break with two social media promotional campaigns
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More Thoughtful Approach to Agency Relationships in Order
The relationship between marketers and their marketing communications agencies has come a long way, particularly in the area of agency compensation
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Octagon Hires Two, Promotes One
Octagon has hired Anne Sullivan as vice president to head the Clearwire account team
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Agencies
Sheplers Western Wear Names Bob Myers CEO
Bob Myers has been named CEO of Shelpers Western Wear, an apparel marketer.
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Agencies
Commerce Opens Hosted CRM Offerings To France, Holland And The U.K.
Commerce Corp. has expanded its customer relationship management hosting service to France, Holland and the United Kingdom.
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News Briefs
GOLD’N PLUMP CHICKEN: is running an online sweeps where the grand-prize winner receives a BBQ grill and outdoor dining set