Chief Marketer Staff

• Interpublic Officially Comes Under SEC Scrutiny

  The Securities and Exchange Commission has told The Interpublic Group of Companies that it is being investigated regarding Interpublic

• Political Parties to Sell Donor Files

  A huge new source of mailing lists may soon come to market. The national political party committees are likely to be given the green light by election

• Quad/Graphics Generated $1 Billion in Contracts During 2002

  Quad/Graphics, Pewaukee, WI, secured $1 billion in new and renewed long-term contracts during 2002. New and renewing clients included Time Inc., U.S.

• Gannett Chooses 24/7 Real Media to Serve Ads to Web Sites

  Gannett Corp. has chosen 24/7 Real Media

• Political Parties to Sell Donor Files

  A huge new source of mailing lists may soon come to market. The national political party committees are likely to be given the green light by election

• Retail Revenue Helps Offset Sears Credit Woes

  Sears, Roebuck and Co. reported net income of $848 million for its fourth quarter, up from $494 million the year before. The firm attributed the gain

• DM Hiring Outlook Unchanged: Survey

  Direct marketers are expecting to make little change in their hiring plans this quarter, according to a survey from by Bernhart Associates Executive Search, Owatonna, MN.

• Comment Period Ends Soon for FCC Telemarketing Rule Changes

  The period designated for comments on the Federal Communications Commission’s proposal on whether it should change its rules that restrict telemarketing

• Advo Income Falls in Quarter

  ADVO Inc. reported net income of $10.9 million for its first quarter, down from $12.1 million last year. The saturation co-op mailer’s revenue was $291.2

• List and Database News

  African American Apparel Mail Order Buyers Walter Karl Inc. has introduced this newly compiled list of 240,000 buyers of apparel from catalogs or from