Author

Chief Marketer Staff

  • AT&T OFFERS NEW WAY TO VOTE FOR NEXT AMERICAN IDOL

    Fans of FOX Broadcasting’s “American Idol” talent show will now be able to vote for their favorite contestants via text messaging from Redmond, WA-based

  • Latinos Surpass Blacks as Largest Minority

    The Latino population has surpassed the black population as the largest minority group, new data Census Bureau reveals. The Latino population grew to

  • Short Cuts

    Travelocity has opened a number of travel stores online. The targeted one-stop shops include information and travel deals for ski travel, weekend escapes,

  • KMART CLOSES STORES, PLANS ADS

    Kmart Corp. will close 326 under-performing stores and embark on a five-year plan to emerge from Chapter 11 bankruptcy by April 30, 2003. The company

  • TONY THE TIGER JOINS THE NHL

    Battle Creek, MI-based Kellogg next month begins activating a multi-year agreement with the National Hockey League and the National Players’ Association

  • Loose Cannon: This Column Is For Men Only

    Female readers may want to tune out for this installation of Loose Cannon: There

  • Moore, Wallace Computer Services to Merge

    Moore Corp. Ltd., Ontario, and Stamford, CT-based Wallace Computer Service Inc. have signed a merger agreement. The combined company, which will be called Moore Wallace, will offer commercial print, direct mail, outsource customer communications, forms, labels, fulfillment and distribution services.

  • DMA to Hold Two Corporate Responsibility Telebriefings

    The Direct Marketing Association will host seminars on the proposed changes to the Telephone Sale Rule by the Federal Trade Commission and on Negative

  • Interpublic Officially Comes Under SEC Scrutiny

    The Securities and Exchange Commission has told The Interpublic Group of Companies that it is being investigated regarding Interpublic

  • Political Parties to Sell Donor Files

    A huge new source of mailing lists may soon come to market. The national political party committees are likely to be given the green light by election