Chief Marketer Staff

• HVDMA to Host Panel on Generating Dollars Online

  A panel of experts will discuss ways to immediately generate income using the Internet at next month’s Hudson Valley Direct Marketing Association luncheon.

• List & Database News

  Oxmoor House Book Buyer Master File Millard Group Inc. has won the management of this file of 3.7 million 24-month Internet buyers of crafts, healthy

• Experian Acquires Credit Data Services

  Experian has acquired Credit Data Services Inc., a credit bureau operating in the territories of Western Massachusetts, Vermont and Connecticut. Terms

• FTC Charges E-Firms Purporting to Cure Cancer

  A Swiss firm and its U.S. counterpart are in trouble with the Federal Trade Commission after claiming that their products, sold over the Internet, can

• Loose Cannon: Will E-mail Be the Death of RFM?

  The most annoying marketing e-mails I get aren

• List and Database News

  Virgo Publishing Masterfile Direct Media Inc. has been named manager of Virgo Publishing

• FTC Files Claims Against Weight-Loss Marketers

  The Federal Trade Commission has filed an action against several companies and individuals, accusing them of making false claims for the weight-loss product

• Alloy Ups Its Fourth Quarter Revenue Expectations as Costs Rise

  Generation Y marketer Alloy Inc. said that it would realize more than $100 million during its fiscal fourth quarter 2002, compared with the $94-$98 million

• Digital

  Ask Jeeves Profitable in Fourth Quarter

  Ask Jeeves Inc., a search engine firm, reported $2 million in net income during fourth quarter 2002, up from $1.4 million in fourth quarter 2001. The

• S&S Will Sell The Activities Club Products

  S&S Worldwide will manufacture, market and distribute The Activity Club