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Chief Marketer Staff

  • DMA Releases HIPAA Fact Sheet

    The Direct Marketing Association, anxious to get the word out about new marketing and privacy provisions to a healthcare law, has posted a fact sheet

  • Mosaic Group Hires Lazard Freres for Possible Sale

    Mosaic Group, the Canadian direct marketer, has hired Lazard Freres & Co. to advise it in the possible sale of the company. In November and December,

  • New Products and Services

    IBM WebSphere: This latest iteration of Siebel Systems’ customer relationship management software incorporates IBM’s open integration standards for J2EE

  • Letters to the Editor

    And Letter to the Editor, January 28, 2003 from Tony Kudalis]

  • Roska Direct Appoints Gentry as National Account Director

    Michael Gentry has joined direct marketing agency Roska Direct as national account director. He is responsible for new business development in the healthcare

  • J. Crew Names Former Gap CEO as its New Leader

    After four months as the CEO of J. Crew Group Inc., Ken Pilot has resigned. Millard Drexler, the former CEO of Gap Inc., has been named to replace him

  • Short Cuts

    Senator John McCain will be the keynote speaker at the 2003 Retail Conference & Expo: Marketing Magazines and Books. The event, sponsored by the Magazine

  • Mail Stream: A Report on Incoming Direct Mail

    Here’s a look at wha’ts new in the mail this week. An innovative direct mail promotion for Mosaico, a Spanish-language book club; home and personal wellness retailer and cataloger Alsto’s plays up its promise of great ideas and Working Assets, a long distance service provider, adds a new freemium to its direct mail package.

  • FTC Charges E-Firms Purporting to Cure Cancer

    A Swiss firm and its U.S. counterpart are in trouble with the Federal Trade Commission after claiming that their products, sold over the Internet, can

  • HVDMA to Host Panel on Generating Dollars Online

    A panel of experts will discuss ways to immediately generate income using the Internet at next month’s Hudson Valley Direct Marketing Association luncheon.