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Chief Marketer Staff

  • LOEWS ROLLS OUT THE RED CARPET

    In preparation for the Oscars, Loews Cineplex Entertainment is letting moviegoers select their own top five award picks. By casting their votes in theaters

  • AIRLINE DEAL TAKES OFF DESPITE RESTRICTIONS

    Continental, Delta and Northwest airlines are going ahead with a marketing alliance despite contention with the Department of Transportation over some

  • Bylane Workers Vote to Join Union

    A bitter fight to organize the workers at two Brylane facilities ended today when the employees voted to accept union representation. As of Jan. 28, 52%

  • Bauer Names Gaston as CFO

    Eddie Bauer Inc. has named S. Ronald Gaston as its chief financial officer. Gaston replaces Al Chambard, who is retiring as CFO after 22 years with the

  • Hispanics Flocking Online

    Hispanics are going on the Internet in record numbers, outpacing the total online population by 16%, according to a new study by America Online. As the

  • Potpourri Consolidates Sites

    Multi-title catalog company Potpourri Holdings Inc. plans to consolidate its Medfield, MA, facility with two others located in that state.

  • Letters to the Editor

    And Letter to the Editor, January 28, 2003 from Tony Kudalis]

  • UPS’ Revenue Up as Income Slips in 2002

    Parcel delivery service UPS reported declines in both its revenue and net income during 2002. The Atlanta-based firm

  • Roska Direct Appoints Gentry as National Account Director

    Michael Gentry has joined direct marketing agency Roska Direct as national account director. He is responsible for new business development in the healthcare

  • Rich Media Outperforms Other Online Ads: Study

    Rich media is growing fastest among online ads, reported a new study by Doubleclick Inc. Rich media ads comprise 25% of all ads served by DoubleClick