Chief Marketer Staff

• List and Database News

  Web Builders Venture Direct is offering a list of 1.8 million Web masters responsible for devloping their company Web sites. They approve purchases of

• Letters to the Editor

  Re: The ongoing debate about RFM vs. e-mail Not to labor the point about RFM versus spam–it’s just that no one’s hit on it yet. (Frankly, I’m surprised.)

• Automotive Dealers Turn to Direct Mail: Survey

  Almost half of all auto dealers surveyed will move ad dollars into direct mail and other measurable media this year, according to a study by Aspen Marketing

• MCDONALD’S REPORTS QUARTERLY LOSS, WINS LAWSUIT

  It was win some, lose some last week for Oak Brook, IL-based McDonald’s Corp. It reported a net loss of $343.8 million for the fourth quarter of 2002

• Worldata to Manage Computer Shopper List

  Worldata has won management of the Computer Shopper, a CNET Networks publication, subscriber file. The appointment takes effect Feb. 1. The file features

• Columbia House Signs Membership Deal with Trilegiant

  Columbia House members will be offered a range of new services thanks to a strategic agreement between Columbia House and Trilegiant Corp. Starting next

• LOEWS ROLLS OUT THE RED CARPET

  In preparation for the Oscars, Loews Cineplex Entertainment is letting moviegoers select their own top five award picks. By casting their votes in theaters

• Bylane Workers Vote to Join Union

  A bitter fight to organize the workers at two Brylane facilities ended today when the employees voted to accept union representation. As of Jan. 28, 52%

• AIRLINE DEAL TAKES OFF DESPITE RESTRICTIONS

  Continental, Delta and Northwest airlines are going ahead with a marketing alliance despite contention with the Department of Transportation over some

• Bauer Names Gaston as CFO

  Eddie Bauer Inc. has named S. Ronald Gaston as its chief financial officer. Gaston replaces Al Chambard, who is retiring as CFO after 22 years with the