Chief Marketer Staff

• Agencies

  Of Course I Deserve It

  Last month in Pushing the Envelope: Bob slept with Elise, only to find out that she’s his half sister and the heiress to a list brokerage empire. Frank

• Agencies

  letters to the editor

  COMPLAIN, COMPLAIN, COMPLAIN Thanks to Ray Schultz for yet another column telling us what is wrong and offering nothing to alleviate the troubles (Direct

• Agencies

  DIRECT listline

  NEW LISTS Crafters Master File This 67,225-name list has been put together from a variety of sources, including lists of craft product buyers and craft

• Calling all Countries

  How much literature, fine art, and theatre can you fit into a BMW Mini Cooper? Enough to cover the globe. BMW pulled out all the stops for a Mission Mini

• Agencies

  Gee, Dad, where did that come from?

  It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

• Agencies

  Oddball Catalogs

  When teaching a catalog course, a question that often comes up is whether you have to go through putting a catalog together yourself or if there’s anyone

• Agencies

  Gold Points Returns to Postal Mail

  Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

• Raising the curtain

  DOLE FOODS IS BRINGING props along for this field trip. Next month Dole begins a three-market run for Five a Day the Color Way, a theatre production that

• Agencies

  HIPPA Changes Require Close Study, DMA Exec Says

  Pending changes in the rules governing use of healthcare information are a potential minefield, according to Patricia Faley, vice president of ethics

• Agencies

  CORRECTION

  The author’s bio was inadvertently dropped from DIRECT’s January feature Make It Your Mission. The piece was written by Jennifer Rigley, director of customer