Chief Marketer Staff
-
Net Income Up as Sale Slip for Deluxe
Deluxe Corp., St. Paul, MN, had fourth-quarter 2002 net income of $52.3 million, up from $48 million in fourth-quarter 2001. The company
-
American Leisure Holdings Invests $3 Million in Call Center Equipment
American Leisure Holdings Inc. has purchased $3 million in call center hardware. The investment will allow the company to expand its Tamarac, FL-based
-
Agency Moves
PriceWeber, Louisville, KY, promoted John Casi to senior account executive. Also, Brad Mercer promoted to account executive, Joe Gilson to account supervisor,
-
Agencies
Rule No. 1
Congratulations, telemarketers. You just got exactly what you asked for. You have abused consumers for years, and now it’s time to pay. Thanks to the
-
Agencies
letters to the editor
COMPLAIN, COMPLAIN, COMPLAIN Thanks to Ray Schultz for yet another column telling us what is wrong and offering nothing to alleviate the troubles (Direct
-
Account Action
4Kids Entertainment, Inc., New York City, and Toys Us, Paramus, NJ, signed an agreement to jointly develop toys and games for sale exclusively at Toys
-
Agencies
Back to (Database) Basics
The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;
-
Agencies
Femail Embraces Mail for Valentine’s Day
Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.
-
Agencies
The Bounce-back Rebellion
Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the
-
Agencies
Gold Points Returns to Postal Mail
Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly