Chief Marketer Staff

• Agencies

  The Bounce-back Rebellion

  Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

• Agencies

  Speak Up!

  One of the nasty things about the stock market is how it reacts to good and bad news. Give a hint that something may be bad for business, for example,

• Agency Moves

  PriceWeber, Louisville, KY, promoted John Casi to senior account executive. Also, Brad Mercer promoted to account executive, Joe Gilson to account supervisor,

• Agencies

  the new telemarketing landscape

  After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected,

• The Second Coming

  HBO Video and Artisan Home Entertainment are banking on weddings and whales to bring home-video success. The producers of the popular VeggieTales series,

• Client Side

  Heineken USA, White Plains, NY, appointed Maarten Kruijtzer director-national on-premise accounts. Erin Keefe-Feiner promoted to group director-affiliated

• Agencies

  Ripe Opportunity

  J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic

• Agencies

  Rule No. 1

  Congratulations, telemarketers. You just got exactly what you asked for. You have abused consumers for years, and now it’s time to pay. Thanks to the

• Agencies

  Of Course I Deserve It

  Last month in Pushing the Envelope: Bob slept with Elise, only to find out that she’s his half sister and the heiress to a list brokerage empire. Frank

• Agencies

  letters to the editor

  COMPLAIN, COMPLAIN, COMPLAIN Thanks to Ray Schultz for yet another column telling us what is wrong and offering nothing to alleviate the troubles (Direct