Chief Marketer Staff

• Direct Media Wins VFW Donors List

  Direct Media Inc. has been named manager of the Veterans of Foreign Wars list. The file includes the names of over 2.8 million 12-month donors. In addition,

• DMA, FTC ISSUE PRIVACY PROTECTION GUIDELINES

  The Direct Marketing Association last week released mandatory data-protection guidelines and a separate security checklist, the latter created with the

• VERIZON WIRELESS SCORES ABC SITCOM WALK-ON

  To hype its Get it Now cell phone service, Verizon Wireless will tonight be integrated into an episode of the ABC comedy “8 Simple Rules for Dating My

• USPS Productivity Will Always Lag: Mailers Council

  The U.S. Postal Service continues to fall behind private industry in improving productivity even though it has reversed its generally declining productivity

• BRANDS PUMP UP FOR “THE HULK”

  Universal Pictures has unveiled a bulging list of promotional partners for this summer’s release of the big-screen version of the “The Hulk.” Retail efforts

• Live from Call Center Las Vegas: Home-based Agents on the Rise

  (Catalog Age) Home-based call center agents are on the rise in the catalog industry, said Jim Della Chiesa, director of contact center sales for Richardson,

• PUBLISHERS PAIR PRINT WITH PROMOS

  Scholastic Inc., New York City, has launched a custom publishing arm for “Parent & Child” magazine to help advertisers reach young families among the

• Quadrangle Buys GoodTimes

  Quadrangle Capital Partners, a media and communications buyout fund, has acquired infomercial marketing company GoodTimes Entertainment Ltd. The deal,

• Advertising Specialty Institute Names Tim Andrews as President

  The Advertising Specialty Institute has named Tim Andrews, the former CEO of Primedia Business Magazines & Media, as its new president. Andrews will oversee

• List & Database News

  Deals on Wheels This new file offers 7,467 active subscribers to this auto buy-sell-trade magazine. Subscribers are mostly male, married and are active