Chief Marketer Staff

• Live from Call Center Las Vegas: Home-based Agents on the Rise

  (Catalog Age) Home-based call center agents are on the rise in the catalog industry, said Jim Della Chiesa, director of contact center sales for Richardson,

• VERIZON WIRELESS SCORES ABC SITCOM WALK-ON

  To hype its Get it Now cell phone service, Verizon Wireless will tonight be integrated into an episode of the ABC comedy “8 Simple Rules for Dating My

• DMA, FTC ISSUE PRIVACY PROTECTION GUIDELINES

  The Direct Marketing Association last week released mandatory data-protection guidelines and a separate security checklist, the latter created with the

• PUBLISHERS PAIR PRINT WITH PROMOS

  Scholastic Inc., New York City, has launched a custom publishing arm for “Parent & Child” magazine to help advertisers reach young families among the

• Consumers Think USPS Should Raise Rates: Survey

  There seems to be a disconnect between what direct mailers and consumers think about postage. At least that

• Media Horizons to Manage Domestications PIP and Blow-in Programs

  Domestications has awarded management of its package insert program (1 million) and catalog blow-in (50 million) programs to Media Horizons Management.

• List & Database News

  Thomas Publishing MetaResponse Group is offering the Thomas Publishing

• J. Jill Reports a Strong Year and Quarter

  J. Jill Group, Inc. reported a 17.6% sales increase in the fourth quarter of 2002

• Direct Media Wins VFW Donors List

  Direct Media Inc. has been named manager of the Veterans of Foreign Wars list. The file includes the names of over 2.8 million 12-month donors. In addition,

• Quadrangle Buys GoodTimes

  Quadrangle Capital Partners, a media and communications buyout fund, has acquired infomercial marketing company GoodTimes Entertainment Ltd. The deal,