Chief Marketer Staff

• List Firms Form a B-to-B Data Consortium

  Direct Media Inc. has formed an alliance with three other list brokerage firms to market its cooperative business-to-business database. The BTB Data Warehouse

• AOL to Run Ads on Welcome Screen

  America Online will start offering advertisers space on its welcome screen beginning next month. AOL is looking to the ads to increase its advertising

• MILLER LITE GIVES FANS REASON TO ROOT FOR RUSTY

  NASCAR racer Rusty Wallace probably had a few extra fans in the seats at last weekend’s Daytona 500, thanks to Miller Lite. To kick off its If Rusty Wins,

• A&E WINES AND DINES WITH NAPOLEON

  New York City-based A&E Network has partnered with Mouton Cadet wine for a Legends of France promotion to support the premiere of the network’s four-hour

• SOPRANO STARS SUE BEST BUY

  Eight cast members of “The Sopranos” sued Best Buy over an ad with their photos, which the cast members say were used without their permission. The newspaper

• DOMINO’S DRIVES WITH NASCAR

  Pizza chain Domino’s made history last week when it signed a deal with NASCAR that signified its first major sports sponsorship and the first official

• PEPSI MAKES PEACE WITH RAPPERS

  Just days after rap pioneer Russell Simmons called for a boycott of Purchase, NY-base Pepsi (PROMO Xtra, Feb. 11), the soft drink giant has made amends

• CRUISE FORMAL WEAR

  Don’t wear this to the mall. Miami-based Celebrity Cruise Lines is dangling a diamond-encrusted T-shirt worth $50,000 as the grand prize in its Carats

• SMINT BOOGIES WITH SAMPLING

  Confectioner Chupa Chups, Barcelona, has signed its mint brand Smint as first sponsor of DanceStar USA, a dance-music awards show set for March 19, with

• KMART TROTS OUT JOE BOXER GAME

  Kmart, Troy, MI, hasn’t had much reason to dance lately but the retailer is building on the popularity of its dancing Joe Boxer character with an online