Chief Marketer Staff

• BK ANNOUNCES MARKETING EXEC REORGANIZATION

  Miami-based Burger King last week announced several new employee appointments and promotions as a part of the next phase of its marketing department reorganization.

• DMA Advises Catalogers on How to Handle a War

  Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

• CAMPBELL SETTLES CLASS-ACTION SUIT

  Campbell Soup Co., Camden, NJ, reached a $35-million settlement of a class-action suit that alleged the soup maker exaggerated sales by “channel stuffing,”

• Chad Slater Starts a List Brokerage Firm

  Veteran list broker Chad Slater has formed a new company. Integrated Direct Marketing LLC will specialize in list brokerage and campaign planning, mostly

• Live From eTail 2003: Lands’ End and Sears—So Far, So Good

  (Catalog Age) When a cataloger is acquired, layoffs typically follow. So how many employees did Lands

• Live From eTail 2003: Satisfaction is the Missing Measurements

  (Catalog Age) Dolly, the cloned sheep, died earlier this month, but cloning lives on in terms of e-commerce, according to Larry Freed, president/CEO of

• CHRYSLER TO GIVE AWAY ULTIMATE MINIVANS

  The Chrysler Group is celebrating the production of its 10-millionth minvan with a sweepstakes and contest giving away customized versions of the Town

• Sportsman’s Guide Posts Sales and Earnings Increases

  The Sportsman

• Playboy Reduces Net Loss on Lower Revenue

  Playboy Enterprises Inc. reduced its fourth-quarter net loss despite a drop in revenue caused by the sale of the Critics Choice Music catalog last year.

• Letters to the Editor

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