Chief Marketer Staff

• Sharper Image Reports Income Gains

  Sharper Image Corp. reported net income of $16.8 million, for its fourth quarter, up 46% from $11.6 million last year. Revenue for the quarter ended Jan.

• Kintera Acquires Involve Inc.

  Kintera Inc., a provider of online software and services to nonprofit organizations, has acquired Involve Inc., a New York-based Web architecture, design

• J.C. Penney 4Q Earnings Double

  J.C. Penney Co. Inc. said that its fourth quarter profit doubled as aggressive advertising and markdowns helped drive better-than-expected holiday sales.

• Crossing Pointe Debuts New Catalog

  Crossing Pointe plans to mail the first Jane Seymour Catalog this week. The 24-page, folio-size catalog offers the Jane Seymour Spring 2003 Signature

• One-String Fiddle

  Two offers for “The Orchestra Platinum Visa® Card” came in the same day’s mail. They were identical except for the percentage hawked on the envelope.

• President’s USPS Commission Gets an Earful

  People testifying before the President’s Commission on the United States Postal Service Thursday pretty much felt the service was still necessary but

• Mail Stream: A Report on Incoming Direct Mail

  This week in the mail, The Military Book Club comes out with a new tabloid mailer, investing newsletter DRIP Investor tries a triple postcard and MADD tests two new premiums.

• Skechers Attributes Loss Partly to Exiting Mail Order Business

  Skechers USA reported a net loss of$8.6 million for the fourth quarter, down from net earnings of $2 million in the comparable period of 2001. The footwear

• BK ANNOUNCES MARKETING EXEC REORGANIZATION

  Miami-based Burger King last week announced several new employee appointments and promotions as a part of the next phase of its marketing department reorganization.

• DMA Advises Catalogers on How to Handle a War

  Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association