Chief Marketer Staff

• Reader’s Digest Reorganizes Global Structure

  The Reader’s Digest Association, Inc. has announced a new global organizational structure designed to integrate businesses under common leadership, leverage

• Banta Acquires Qualipak

  Banta Corp., a printing and supply-chain management firm, has acquired Qualipak Inc., a provider of secondary packaging, kit assembly, fulfillment and

• List & Database News

  Real Simple Kids! Millard Group and Time Inc. have introduced this new file. This list offers more than146,000 Real Simple families with Equifax enhanced

• Loose Cannon: Snow Day Schadenfreude

  Watching 20 inches of snow fall in a 24-hour period can inspire philosophic bent, especially when the choice is between musing on the vicissitudes of

• List & Database News

  What’s New In Benefits & Compensation The 34,748 active subscribers (counts updated as of January) are benefit and cost professionals who are interested

• List Firms Form a B-to-B Data Consortium

  Direct Media Inc. has formed an alliance with three other list brokerage firms to market its cooperative business-to-business database. The BTB Data Warehouse

• ISP Arch-Rivals Join Forces Against Spam

  Microsoft and America Online

• President’s USPS Commission Gets an Earful

  People testifying before the President’s Commission on the United States Postal Service Thursday pretty much felt the service was still necessary but

• Canadian Telemarketing Scammers Caught

  Canadian law enforcement officials have charged seven people with allegedly running a multi-million-dollar telemarketing operation that targeted senior

• AOL to Run Ads on Welcome Screen

  America Online will start offering advertisers space on its welcome screen beginning next month. AOL is looking to the ads to increase its advertising