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Free Shipping Keeps on Giving

Free Shipping Keeps on Giving

Posted on March 1, 2003 by Chief Marketer Staff

Free shipping is a technique that’s kept on giving for some online marketers even after the holiday season.

That’s what Mondy Beller, the director of marketing at two footwear sites, found out.

Famousfootwear.com trotted out free shipping the Tuesday before Thanksgiving in a promotion that ran through Dec. 5. (After that, the site was locked into running a buy one, get one half-price promotion for the rest of the season.)

During the first week, sales leaped 27% ahead of the previous week

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