Chief Marketer Staff

• products

  Wrap Em Up Sensational Baskets, Alpharetta, GA, offers gift baskets for almost any occasion and has added corporate gifts to its lineup, including the

• Agencies

  Drugstore.com Does More With Less

  Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer’s fourth quarter sales rose to $55

• Agencies

  Bad Policy

  FTC Chairman Timothy Muris has introduced a new social program to the American people with the publication of the Telemarketing Sales Rule (TSR) that

• Agencies

  George Clooney, Call Your Agent

  If you work anywhere in the direct marketing industry, chances are you’ve gotten an earful from friends and family about our fine business on many occasions.

• Agencies

  FEC Allows List Rentals

  The door has been opened for political parties to make money from the sale of mailing lists. Under the Bipartisan Campaign Reform Act of 2002 (BCRA),

• Agencies

  Lillian Vernon Questions 1999 Enron Contract

  Striking a deal for a collar hedge contract can protect catalog companies against fluctuating paper prices. Lillian Vernon Corp. signed such an agreement

• Agencies

  DRUG MONEY

  Supermarkets do it, pet stores do it, mass retailers everywhere do it. For winning over finicky customers, key tags the portable, scannable consumer discount

• Agencies

  Bookspan Rolls Out Hispanic Book Club

  Hispanics, now the largest minority in the United States, are being targeted in a major push by Bookspan for its Spanish-language book club Mosaico. The

• hire power

  Peter Lund can safely walk the hallways at Clorox Co. now. The director of consumer promotions has been ducking managers for a few years as he leads a

• Tipping point

  The examples keep piling up: This month we profile yet another company that begins its marketing strategy by mapping out the role promotions will play.