Chief Marketer Staff

• List and Database News

  Northeast Canine Companion This master file now features a variety of selections. The total file includes 92,542 subscribers to this monthly title, many

• Digital

  Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

  As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

• H&R BLOCK LIGHTENS UP DURING TAX-TIME CRUNCH

  To keep its services front of mind as the deadline for filing taxes approaches, H&R Block has teamed with CBS for a new promotion. The Just Plain Funny

• Mailer Groups Hope CSRS Legislation Can Avert Rate Filing

  Mailer groups are hopeful that Congress can pass legislation to resolve the U.S. Postal Service’s old pension obligations in time to avert a new rate

• USPS: Brentwood Cleanup Completed

  The U.S Postal Service said its efforts to exterminate anthrax spores from its Curseen and Morris (formerly Brentwood) processing and distribution center

• Letters to the Editor

  I have known Andi for about 40 years and served on the Caples Awards committee for the first 15 years of its existence. She almost single-handedly

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes

• DMA Said to Buy DMD Conference

  The Direct Marketing Association has bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at

• High Court Rules Against Victoria’s Secret

  The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.