Chief Marketer Staff

• Live from Gartner CRM Summit 2003: Nectar Feeds Sainsbury’s Segmentation Efforts

  Two years ago, Sainsbury

• Two Direct Staffers Promoted by Primedia

  Two long-time Direct staff members have moved into new roles. News editor Patricia Odell was named managing editor of Promo magazine by editor Kathleen

• HERSHEY, MRS. FIELDS PAY FTC FOR COPPA INFRACTIONS

  The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online

• Digital

  Live From Search Engine Strategies 2003: Aubuchon Retools for Effective SEO

  Aubuchon Hardware had a serious problem. A year ago, the regional hardware retailer was entirely reliant on keyword buys on Overture. The company wanted

• Digital

  Live From Search Engines Strategies 2003: It’s About the ROI, Stupid

  As keyword bid management consultants compete for clients, return on investment tools are becoming a differentiator for many companies.

• List and Database News

  Slimzone 21 Affinity List Management has won management of this file of 64,394 customers who made a purchase from this direct marketer of weight-loss

• DMA Buys DMD Conference

  The Direct Marketing Association bought the DMD Marketing Conference & Expo on Monday, DMD confirmed. Terms of the deal were not disclosed. “I think both

• Letters to the Editor

  I have known Andi for about 40 years and served on the Caples Awards committee for the first 15 years of its existence. She almost single-handedly

• Mail Stream: A Report on Incoming Direct Mail

  Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes

• DMA Said to Buy DMD Conference

  The Direct Marketing Association has bought DMD Marketing Conference & Expo on Monday, sources said. Terms of the deal were not disclosed. Officials at