Chief Marketer Staff

• UNILEVER STIRS ICE CREAM RECIPE FOR EUROPE

  Unilever will boost marketing spending 20 percent over three years to jumpstart ice cream growth in Europe, where the Dutch company holds a 17-percent

• Worldata to Sue World Data Network.com

  Boca Raton list firm Worldata Inc. claims its name is being misused by another Boca Raton company

• Amdocs Acquires Xchange for $5.1 Million in Bankruptcy Auction

  Amdocs Ltd has acquired the assets of Xchange, formerly Exchange Applications Inc. The purchase price was $5.1 million, according to Eric Schmitt, a senior

• EU Lawyer Advocates Online Drug Sales

  An advisor to the European Court of Justice said pharmacies should be allowed to sell prescription medicines over the Internet throughout the 15-nation

• Homeowners Fear Identity Theft, Says Report

  Nine out of 10 American homeowners are worried about becoming victims of identity theft but nearly two-thirds are unsure whether their insurance policy

• Bush Signs Do-Not-Call Bill

  President Bush has signed legislation creating the national “do-not-call” list for telemarketers. But Direct Marketing Association spokesman Louis Mastria

• Short Cuts

  Information technology media company TechTarget, Needham, MA and Atlanta-based KnowledgeStorm have joined forces to develop a Web-based directory of IT

• List and Database News

  NHD SOHO Computer Users McCarthy Media Group Inc. has unveiled this 38,044-name file of small and home office businesses that tend to advertise themselves

• Spiegel May Have to File for Chapter 11

  The Spiegel Group said it might have to file for chapter 11 bankruptcy protection if it cannot borrow enough money to pay investors back $2.2 billion

• Infomercial to Debut for OdoBan

  Clean Control Corp., makers of odor-eliminating solution OdoBan, is launching a direct response television effort for the product on national cable networks