Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  The Good Shepherd seeks donations by highlighting photos of one of its young recipients. Another campaign, by the National D-Day Museum, appeals with a special message from former President George Bush.

• Cook and Highley Open CRM Services Firm

  Two DM veterans have opened a CRM and database services firm in Tampa, FL. August Marketing LLC Direct Customer Solutions was founded by Bill Cook and

• COLLEGE SPORTS GET THEIR DUE WITH CBS TOUR

  College sports hits the road next weekend with the NCAA Beyond the Game Tour Presented by CBS, which debuts at Atlanta’s Mall of Georgia on March 14.

• UNILEVER STIRS ICE CREAM RECIPE FOR EUROPE

  Unilever will boost marketing spending 20 percent over three years to jumpstart ice cream growth in Europe, where the Dutch company holds a 17-percent

• EU Lawyer Advocates Online Drug Sales

  An advisor to the European Court of Justice said pharmacies should be allowed to sell prescription medicines over the Internet throughout the 15-nation

• Bush Signs Do-Not-Call Bill

  President Bush has signed legislation creating the national “do-not-call” list for telemarketers. But Direct Marketing Association spokesman Louis Mastria

• Amdocs Acquires Xchange for $5.1 Million in Bankruptcy Auction

  Amdocs Ltd has acquired the assets of Xchange, formerly Exchange Applications Inc. The purchase price was $5.1 million, according to Eric Schmitt, a senior

• Infomercial to Debut for OdoBan

  Clean Control Corp., makers of odor-eliminating solution OdoBan, is launching a direct response television effort for the product on national cable networks

• Short Cuts

  Information technology media company TechTarget, Needham, MA and Atlanta-based KnowledgeStorm have joined forces to develop a Web-based directory of IT

• List and Database News

  NHD SOHO Computer Users McCarthy Media Group Inc. has unveiled this 38,044-name file of small and home office businesses that tend to advertise themselves