Chief Marketer Staff

• Pushing the Envelope: Welcome to the Love Fest

  In my last column, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct

• FTC MOVES TO BLOCK NESTLE/DREYER’S DEAL

  The Federal Trade Commission last week announced it is seeking a preliminary injunction to halt the merger of Nestle Holdings Inc. and Dreyer’s Grand

• List and Database News

  Vita Life MKTG Services has been named manager of the Vita Life vitamin buyer’s list, containing 104,053 one-month hotline names. These consumers purchased

• Coldwater Creek Closes 2002 Fiscal Year on a High Note

  Coldwater Creek reported sizable increases in sales and profit income for both its 2002 fiscal year and fourth quarter. The Sandpoint, ID-based cataloger

• Preview From Next Issue of DIRECT Magazine: It’s Gonna Cost Ya

  What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it

• The Talbots Reports Slight Sales Decrease for Fiscal 2002

  The Talbots Inc. ended its 2002 fiscal year with single-digit decreases in both sales and net income. The Hingham, MA-based retailer reported income of

• CSS Capital to Acquire Chiasso’s DM Assets

  (Catalog Age) Two months after Chicago-based cataloger/retailer Chiasso filed Chapter 11 and announced it would close 10 of its 14 retail stores, the

• Mail Stream: A Report on Incoming Direct Mail

  The Good Shepherd seeks donations by highlighting photos of one of its young recipients. Another campaign, by the National D-Day Museum, appeals with a special message from former President George Bush.

• Cook and Highley Open CRM Services Firm

  Two DM veterans have opened a CRM and database services firm in Tampa, FL. August Marketing LLC Direct Customer Solutions was founded by Bill Cook and

• Seniors Group Blasts New Jersey Do-Not-Call Bill

  Telemarketers got some help from an unexpected quarter yesterday. The Senior