Chief Marketer Staff

• [STRATEGIES] BUFF UP THOSE BUFFERS

  Whether uploading your own video content or marketing against someone else’s, pay attention to achieving a smooth viewing experience. A Dec. 2009 user

• Sales to Go

  If your vehicle is parked at Walmart or in front of Kroger, it’s easy enough to hand out a coupon visitors can redeem inside. But what if tour stops are

• 7 Ways to Make Rebates Work Harder

  On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several

• Chieftains: Who is the Best Celebrity Pitchman (or Woman) and Why?

  QUESTION: WHO WOULD YOU SAY IS THE BEST-EVER CELEBRITY PITCHMAN (OR WOMAN), AND WHY? MATT JONES, VICE PRESIDENT, CREATIVE STRATEGY, JACK MORTON WORLDWIDE

• Agencies

  Return to Sender — For a Price

  Many large volume mailers aren’t keeping their house files up to date, and that’s costing them money, according to a survey by Pitney Bowes. In Nov. 2008,

• Agencies

  Leading Questions: Chief Marketer’s First Prospecting Survey

  It’s become an axiom for these cost-conscious times: It’s cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,

• Agencies

  Here Come the Social-lists

  A NEW BREED OF HAS RECENTLY ENTERED THE DIRECT MARKETING COMMUNITY They aren’t changing society and they don’t have a political agenda, but they may be

• Agencies

  Anaheim? They’ve Got an App for That

  The City of Anaheim, CA, decided to rely on the old-fashioned medium of direct mail to promote a contest for ideas for newfangled online and mobile applications

• Data & Analytics

  Become Invulnerable

  As both media and audience segments become more fragmented, marketers have to work harder than ever to create and keep loyal customers. But the extra

• Agencies

  Data Can Be Sexy

  There’s no shortage of puns and wordplays that come to mind when thinking about the marketing strategy of a retailer like Frederick’s of Hollywood. But