Chief Marketer Staff

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Gift retailer Acacia offers a free workout DVD within its Happy New Year catalog. The Gorilla Foundation adds Koko

• Open Rates Rise: Epsilon

  E-mail marketers’ average click and open rates in the third quarter of 2009 edged up over the same period in 2008, according to a recent study by Epsilon.

• Engage Customers, Or Else

  AOL made an announcement recently about its enhanced whitelist (EWL) an internal list of low-spam-complaint mailers whose messages are delivered with

• Agencies

  Off the Meter

  When you hear the name Pitney Bowes, as a marketer, your mind might immediately go to the mailbox postage meters for big and small enterprises, direct

• Matchbacks Made Easy

  Both traditional retailers and pure-play online e-tailers use multiple channels to attract buyers and drive sales. For digital efforts that can be linked

• Measure E-mail Marketing Performance Against Business Goals

  While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens and sometimes even conversions, one expert says most of

• Should You Wish Upon a Star?

  Tiger Woods has everyone talking about celebrity endorsements and how they can have a negative effect on your brand. But there’s a reason why athletes

• Late Night Brand Bungling

  IF YOU WANT TO SEE A GREAT EXAMPLE of how to completely ruin your brand positioning, turn your dial to NBC. Until the early 1990s, the Peacock Network

• RIGHT LOCATION, WRONG DEMOGRAPHIC

  Give Sears an for targeting me with an e-mail based on my zip code, but the offer is a bust unless they think I’ve wasted precious time at the gym. Sears

• Fuzz Buzz

  The iTunes App Store hit the 3 billion-download mark early in January, and considering it reached the 2 billion threshold only last September, the message