Chief Marketer Staff
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DMA Tells Catalogers How to Handle War
Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association
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Food for a Lifetime
When it comes to direct mail, the United States is really in a class by itself. Direct mail advertising and marketing are part of the way many enterprises
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Geerlings & Wade Ramps Up Prospecting
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine
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News briefs from Directmag.com
Feb. 20, 2003 Direct mail advocates testifying before the President’s Commission on the U.S. Postal Service demanded far-reaching improvement in postal
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Copier Ad Isn’t Badbut Could It Be Better?
Admittedly, this issue’s makeover is pretty extreme from a cute, contemporary high-fashion ad for the Toshiba e-STUDIO810 copier to a direct marketing
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Points of Light
This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.
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How Consumer Attitudes Can Make or Break a DM Campaign
The biggest challenge in building a brand’s appeal isn’t how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,
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Cruise Line Changes Course
Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized
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It’s Gonna Cost Ya
What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed
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Chemicals Firm Replaces Mail With E-Letter
Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an