Chief Marketer Staff, Author at Chief Marketer

Slamming the Spam Scams

We’re not only cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s

Agencies

Chemicals Firm Replaces Mail With E-Letter

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

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Overture Doubles Minimum Price for Keywords

Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,

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What’s your Pleasure?

Direct marketers can no longer ignore the fact that the industry is in a crisis. All the evidence we need is the anger expressed by recipients of the

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E-mail Tests Waters for Direct

Plus Vision Corp. of America has found an effective way to test its direct mail and space ad messages: e-mail. More than just an element of the manufacturer’s

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McDonald’s, Scholastic Launch Program

McDonald’s Corp. has budgeted about $1 million for a customized marketing campaign it will conduct with Scholastic Corp. Like a similar one last year,

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letters to the editor

WHAT’S HAPPENING TO CRM? I discovered yesterday that by booking a certain type of fare on Delta Air Lines, miles applied to my Medallion status would

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Points of Light

This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

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Boys Will Be Boys

What do men want? That is, men who are young, single, spendthrifty and care deeply about how Jessica Simpson appears in a push-up bra? Freud never asked,

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It’s Gonna Cost Ya

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed