Chief Marketer Staff, Author at Chief Marketer

Points of Light

This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

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It’s Gonna Cost Ya

What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed

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Chemicals Firm Replaces Mail With E-Letter

Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an

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What’s your Pleasure?

Direct marketers can no longer ignore the fact that the industry is in a crisis. All the evidence we need is the anger expressed by recipients of the

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Welcome to the Love Fest

Last issue, I shared the results of an informal e-mail survey I did with a group of friends and family members about their attitudes toward direct marketing

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Nike and Starwood Begin Joint DR Promo

A co-branded campaign from Nike Golf and Starwood Hotels & Resorts will offer golfers a chance to win an opportunity to hit into the world’s biggest sand

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Boys Will Be Boys

What do men want? That is, men who are young, single, spendthrifty and care deeply about how Jessica Simpson appears in a push-up bra? Freud never asked,

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BORN AGAIN

Is CRM dead? That was the first question on our minds when we contacted the participants in this year’s DIRECT roundtable. For months, we had been hearing

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letters to the editor

WHAT’S HAPPENING TO CRM? I discovered yesterday that by booking a certain type of fare on Delta Air Lines, miles applied to my Medallion status would

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New Hampshire Democrats Cry Foul

New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney