Chief Marketer Staff

• USPS Files Customized MarketMail Case With PRC

  The U.S. Postal Service has officially filed its request with the Postal Rate Commission to establish Customized MarketMail, a new category of mail that

• Williams-Sonoma Earnings Rise, Firm Bows Catalog

  Williams-Sonoma Inc. reported net earnings of $79.8 million for its fourth quarter, up from $69.4 million last year. In addition, the company will launch

• Oregon House Passes Medical Privacy Bills

  The Oregon state House of Representatives has passed four bills to ensure the privacy of medical records in the state, according to the Salem Oregon Statesman

• DMA Petition Granted by FTC: Effective Date of Abandoned-Call Provision Extended to October

  The Federal Trade Commission has granted a Direct Marketing Association petition and extended the implementation date for the abandoned-call provision

• Mail Stream: A Report on Incoming Direct Mail

  The first Abbey Blessings catalog is positioned for “Celebrating the Spirit in the Everyday” with spiritual and psychological messages, and products such as the “Heart and Cross” ornament.

• Letters to the Editor

  : Your sample letter suggests what a smart company might do, but

• Spiegel Enters Chapter 11 Bankruptcy

  The Spiegel Group has filed for bankruptcy, and plans to keep on operating. Spiegel, parent of the Spiegel and Newport News catalogs and the Eddie Bauer

• Phone Marketers Unsure About New FTC Deadlines

  While telemarketing groups welcomed the Federal Trade Commission’s decision late Friday to postpone until Oct. 1 implementation of some parts of its changes

• List and Database News

  FAO Schwarz Catalog The FAO Schwarz catalog offers new counts for its catalog buyers file. There are now 72,255 last-three-month buyers, 74,368 last-six-month

• Loose Cannon: They Love to Spy. And it Showed.

  Delta Air Lines is testing a new security system that will categorize every passenger as either green (“Have a nice flight!”), yellow (“Please step over