Chief Marketer Staff

• Worldata Files Trademark Suit

  Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair

• Utah Judge Throws Out Anti-Spam Case

  A court in Utah has dismissed a proposed class action suit against Sprint Communications Inc. for sending out unsolicited e-mails, in the first court

• List and Database News

  Teen People This list features 869,801 active subscribers to this popular culture publication. Readers have the means and inclination to buy the latest

• PaeTec Communications Selects VeriSign’s Do-Not-Call Service

  PaeTec Communications, Inc. will implement TeleBlock, a call-suppression system from VeriSign Inc.

• Spiegel Names Geralynn Madonna CEO of Catalog and Newport News

  The Spiegel Group, Downers Grove, IL, has named Geralynn Madonna president and CEO of Spiegel Catalog and Newport News. She takes on responsibilities

• Agencies

  DMA Tells Catalogers How to Handle War

  Catalogers are just as unsure of the future as everyone else. But they now have a tool to help them survive a war or calamity. The Direct Marketing Association

• Agencies

  letters to the editor

  WHAT’S HAPPENING TO CRM? I discovered yesterday that by booking a certain type of fare on Delta Air Lines, miles applied to my Medallion status would

• Agencies

  Points of Light

  This is one of those stories that perhaps should be left untold. The sad little secret of this business is that not all direct marketers end up rich.

• Agencies

  It’s Gonna Cost Ya

  What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it’s not because the base list price has changed

• Agencies

  News briefs from Directmag.com

  Feb. 20, 2003 Direct mail advocates testifying before the President’s Commission on the U.S. Postal Service demanded far-reaching improvement in postal