Chief Marketer Staff
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Worldata Files Trademark Suit
Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair
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List and Database News
Teen People This list features 869,801 active subscribers to this popular culture publication. Readers have the means and inclination to buy the latest
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Spiegel Names Geralynn Madonna CEO of Catalog and Newport News
The Spiegel Group, Downers Grove, IL, has named Geralynn Madonna president and CEO of Spiegel Catalog and Newport News. She takes on responsibilities
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Mokrynski & Associates Announces Promotions, New Hires
Hackensack, NJ-based Mokrynski & Associates has had several employee changes within its Alternate Response Media Division. Dean Barile has been promoted
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Agencies
How Consumer Attitudes Can Make or Break a DM Campaign
The biggest challenge in building a brand’s appeal isn’t how to attract consumers for whom brandings have no cachet; that answer is obvious. Instead,
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Agencies
Cruise Line Changes Course
Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized
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Agencies
Chemicals Firm Replaces Mail With E-Letter
Advanced Polymer Alloys, a chemical manufacturer facing a budget crunch, replaced postal mail and direct response space advertising last year with an
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Agencies
Geerlings & Wade Ramps Up Prospecting
Geerlings & Wade Inc. has returned to prospecting in 2003 after two years of mailing mostly to existing customers. The firm, a direct marketer of wine
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Agencies
What’s your Pleasure?
Direct marketers can no longer ignore the fact that the industry is in a crisis. All the evidence we need is the anger expressed by recipients of the
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Agencies
letters to the editor
WHAT’S HAPPENING TO CRM? I discovered yesterday that by booking a certain type of fare on Delta Air Lines, miles applied to my Medallion status would